It's safe to say that Angry Birds is no longer just a game, but a brand in itself. The blatant promoting has no doubt angered some iOS gamers, but clearly not enough to stop Angry Birds Rio from having a 5-star rating in Apple's App Store.

It's hard to believe that in reality, Angry Birds Rio is little more than promotional material for the animated movie Rio, which has seen the inclusion of advertisements in the game's pause screen. The barn-storming success of Angry Birds is showing no signs of letting up, and now has another milestone to accompany the recent accolade of hitting 30 million downloads on Google's Android operating system.

Rovio's latest release, the movie tie-in Angry Birds Rio, has notched up a massive 10 million downloads in just 10 days since it was released on March 22, shattering the record set by the original game in 2010.ĭeveloper Rovio revealed via Twitter that Angry Birds Rio had broken the mark set by the original Angry Birds, which took 10 months to accomplish the same monumental task last year.Īngry Birds Rio is top of nearly all App Store charts, including the just-launched Amazon App Store for Android, where the game is still free for a limited time. Angry Birds is a gaming juggernaut that will simply not be stopped, by anyone, or anything.

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